Privacy policy

Who we are

Synthetic Users, Inc. (3201 Coolidge Ave, Los Angeles, CA 90066, USA) is the controller for personal data collected on this marketing website. If you are in the EU or UK, we either operate through our local establishment or, where required, have appointed an EU representative and UK representative (see “How to contact us”).

This notice covers our marketing website only. For information on how we handle data within our platform or customer services product, please see our Platform Privacy Notice.
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What we collect
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• Contact details you submit (name, work email, company, message).
• Marketing preferences and newsletter sign-ups.
• Recruitment data you provide (CV, profile, assessments).
• Prospecting data from public professional sources such as LinkedIn (where lawful).
• Device and usage data from your browser (IP address, approximate location, pages viewed, timestamps, diagnostics).
• Cookies and analytics identifiers (see Cookies section).
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How and why we use your data
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We use your personal data for the following purposes, relying on the lawful bases listed in brackets:
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• To respond to inquiries, demo requests, or support messages (based on contract or legitimate interests).
• To send marketing communications and updates about our products and services (based on consent in the EU/UK or soft opt-in where permitted; you can opt out at any time).
• To identify and contact potential business customers using public professional information such as LinkedIn (based on legitimate interests; you can opt out at any time).
• To manage recruitment and hiring, including reviewing applications and conducting interviews (based on steps to enter a contract and legal obligations).
• To maintain and secure our website, prevent fraud, and analyse usage for service improvement (based on legitimate interests).

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Cookies and analytics
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We use strictly necessary cookies and, with your consent where required, analytics and advertising cookies or pixels that may share limited data with analytics or ad partners.

Manage choices via our cookie banner or browser settings. See our Cookie Notice for full details.
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Sharing your data
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We share your data with trusted service providers (hosting, analytics, email, recruiting, advisors) who act under written contracts, access only what is needed, and are bound by confidentiality and security obligations.

We may disclose data when required by law, to protect rights, in corporate transactions, or with your consent.
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International transfers
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When data is transferred outside your country (for example, to the United States), we use approved safeguards such as the EU Standard Contractual Clauses and UK Addendum, along with supplementary measures. Details available on request.
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Retention
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• Marketing contacts: 24 months from last interaction or until opt-out.
• Inquiry forms: 12 months from resolution.
• Prospecting records: 12 months from last outreach or opt-out.
• Recruitment data: 12 months from decision unless hired.
• Logs and diagnostics: up to 12 months, unless required longer for security or legal reasons.
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Your rights
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EU/UK: You can access, correct, delete, restrict, or object to processing (including marketing), request portability, and complain to your local authority. We respond within one month.

California: You can know, correct, delete, opt-out of sale/share, and limit use of sensitive data. We respond within 45 days.

We do not sell your data for money. If we use advertising cookies, that may count as “sharing” under California law—you can opt out via the Do Not Sell or Share My Personal Information link or your cookie settings.
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Security
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We apply technical and organizational measures appropriate to risk, including encryption in transit, access controls, vendor due diligence, and incident response.
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Children
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This site is not directed to children. We do not knowingly collect data from individuals under 16 (or 13 in the US). Contact us if a minor’s data has been submitted.
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How to contact us
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• Email: support@syntheticusers.com

We may update this notice from time to time. The latest version will always be dated 11 February 2025 unless superseded by a newer update.

Privacy notice last updated Feb 2025.

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