Synthetic Users Leadership Webinar: Mapping the Synthetic Research Industry

Help! How do I go beyond the average with Synthetic Users?

To move beyond generic insights with Synthetic Users, treat them like organic participants and probe deeply.

Features: Knowledge Graph, Cloning Research, Exporting Annotations, Searching inside History...

What's new? 4 new features

4 new features you will want to check out

Generating, Running and Sharing Synthetic Research. Really?

We explain the process of generating, running, and sharing synthetic research.

What to do when you feel your Synthetic Users are being too generalist

A 1, 2, 3 on what to do when you feel your interviews are too shallow.

Which interview type should I pick?

Learn about the different types of interview available to you and which one is most suited to the task at hand.

Do annotations matter to researchers?

Annotation, bridging medieval scholarship and contemporary research, highlights patterns and insights, ensuring a nuanced synthesis of knowledge across eras.

The transition to Continuous Insight and where we excel

The transition towards Continuous Insight™ aligns research activities more closely with the dynamic needs of the business and ensures that product development is continuously informed by up-to-date user insights.

Don’t fall into the: “It’s not real. It’s just programming.“ fallacy.

It's just programming, it's not real — is something we hear a lot.

Synthetic Users: Merging Qualitative and Quantitative Research, in seconds.

At Synthetic users we are blurring the lines between qualitative and quantitative research. Here's how we are going about this transformative approach, and what it means for the future of user experience and market research but more importantly to the future of business.

Products creating products

If products are creating products does that mean we will need to find meaning outside the job that has been taken over by products?