Multi-study planner: plan and run multiple studies with different audiences

PRISMA is our multi-study planner designed to streamline your research workflow by bringing all your studies into one visually intuitive interface. Instead of managing separate projects and data sources, you can oversee everything in a single, organized system—reducing complexity and saving you valuable time.

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With PRISMA, you’ll quickly see how easy it is to tailor and expand your research. Whether you need to refine a specific audience segment, adjust the number of interviews, or add entirely new studies, you can do so without losing sight of the bigger picture. PRISMA’s node-based approach keeps your research visually organized and actionable, ensuring that you can adapt on the fly, stay aligned with your goals, and ultimately extract deeper insights across multiple studies. That's really the whole point of Synthetic Users: Better insights.

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Video of this tutorial: https://youtu.be/Y_EfmZXGeWA

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1. Audience

Enter the group or segment you want to study—such as “First-time car buyers” or “Singapore hybrid vehicle customers.” This field helps the system understand who you’re focusing on.

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2. Research Goal

Describe what you want to learn or achieve—like “Identify barriers to purchase” or “Measure attitudes toward hybrid maintenance.” The clearer your goal, the more relevant the suggested studies will be.

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3. Max Studies

Specify how many individual studies you’d like the planner to generate at once. If you want multiple perspectives on the same audience, increase this number. When you’re ready, click Generate to produce your multi-study plan.

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1. Research Plan

At the top, you’ll see your research plan, which displays the Audience (e.g., “Singapore hybrid vehicle customers”) and Research Goal (e.g., “trying to understand barriers to purchase”). This provides a high-level overview of what you want to accomplish.

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2. Segmentation Analysis

Just beneath the research plan is a Segmentation Analysis card—here, you can explore different audience groups, sub-segments, or related markets. It summarizes your chosen approach, justification, and key considerations before you dive into individual studies.

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3. Study Card

Each colored card—such as First-Time Car Buyers—represents a distinct study. It outlines essential information like priority, audience type, reason, criteria, and goals so you can keep track of how each study fits into your larger research plan.

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4. Number of Interviews

Within each study card, you’ll see a “Number of Interviews” field where you can adjust how many interviews you’d like to conduct for that particular segment.

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5. Run Study

After reviewing or refining a study card, click “Run Study” to launch that specific research track and begin generating synthetic user interviews or analysis.

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6. Add New Suggested Study

If you want to broaden your research or explore a new angle, simply select “Add new suggested study.” This lets you quickly introduce more studies to your multi-study plan without disrupting your existing research framework.

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Once you run your studies, you'll be able to generate the Global Report.

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Global Report Overview

The Global Report is a comprehensive summary that synthesizes findings from all individual studies—offering a high-level narrative of the research process and the core insights generated. It begins by highlighting the Audience and Research Goal, ensuring clarity on the context and objectives of the overall research effort. A list of Included Studies (1) provides quick access to each specialized segment (e.g., High-Volume Retail, Payment Service Providers).

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On the left sidebar, you’ll find a structured set of sections (e.g., Executive Summary, Thematic Analysis, Insight Synthesis, Strategic Implications, Conclusions) that walk you through the progression of the research. This organization helps you see how each study’s data contributes to larger themes, actionable insights, and strategic recommendations. Whether the focus is on pain points, market opportunities, or potential solutions, each section distills and interprets the findings in a concise, decision-ready format.

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Finally, the Generate PDF option in the top-right corner allows you to export the entire report—making it easy to share key findings, contextual insights, and next-step recommendations with stakeholders or team members.

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